Solutions for Independent Hotels

Practical digital systems for independent hotels, typically with 20-150 rooms. Start with the situation closest to yours. This is where we usually start; we'll adapt the scope to your property, technology, market, and goals.

Markets: US & Europe

A hotel website redesign shown on desktop and mobile

Your website needs a relaunch

Website Relaunch

Existing independent hotels

For a hotel whose website is dated, slow, or not turning visitors into direct bookings.

Custom design, not a template
Mobile-first booking flow
Integration with your existing PMS, channel manager, and booking engine
SEO migration with redirects, plus hotel and local structured data
AI-ready content structure, so AI-powered search can understand your property
Performance optimization
Google Business Profile cleanup

Variants

Urban boutique: brand-led design, story-driven pages, events and F&B inquiries

Outcome: A faster, easier booking journey designed to turn more website visitors into direct guests.

Discuss your hotel

A new hotel preparing to open with direct booking live

You're opening a new hotel

Pre-Opening Launch

Hotels before opening

For a new property that wants direct booking live from the first reservation, not retrofitted later.

Everything in Website Relaunch, built alongside your brand
PMS and channel manager connected before opening
Launch SEO structure
Opening-offer or waitlist page

Outcome: Your website, booking flow, and hotel technology are ready before your first guest arrives.

Discuss your hotel

A hotel booking page encouraging guests to book direct

You want more direct bookings

Get More Direct Bookings

Hotels reliant on OTAs

For hotels that rely heavily on OTAs and want more guests booking directly.

Everything in Website Relaunch
Book-direct perks and messaging at every booking step
Promo codes
Package and upsell builder

Outcome: A stronger direct-booking proposition that gives guests a reason to book with you instead of an OTA.

Discuss your hotel

Your destination is part of the product

Resort & Destination

Resorts and lodges

For properties where the location is part of the product and the website has to sell both.

Everything in Website Relaunch
Seasonal offers and packages
Experiences and activities layer
Weddings and groups inquiry flow
Local itinerary and destination content

Variants

Coastal and beach
Mountain and ski
Wine country and rural
National-park gateway

Outcome: A site that sells the destination and the stay together.

Discuss your hotel

Add-on

Automation Layer

An add-on to any solution above, for hotels that want less manual work for the front desk and sales team.

Guest messaging or chatbot
Pre-arrival upsell flows
Inquiry-to-reply automation

Ask about automation

Not sure which one fits?

Tell us about your property and what you want to change. We'll recommend where to start, or a custom scope if none of these fits. The consult is free.

Tell us what you want to change

Curious how projects are priced? See how our engagements work.

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