We build digital systems for hotels
websites,
booking, and automation.
See what's possible for your hotel
15 minutes online — we'll talk through your hotel, your current site, and your goals. We'll show you our approach and see if we're a good fit.
"I lead every project personally — from the first call through launch and beyond."
Michael Negele · founder of ootell.com
One point of contact for your entire digital project
Michael Negele
For over 10 years, we've built websites, digital products, and automations that help businesses run more efficiently.
We combine international experience building digital products with a practical understanding of how hotels operate today. That means you get modern, effective solutions built around your guests' expectations.
What started with hospitality projects has grown into digital systems for hotels across the country.
What this means for your hotel
- One accountable contact throughout the entire project
- Modern technology without unnecessary complexity
- Solutions that save your team time
- A system that grows along with your hotel
Here's how we help hotels
Hotels, guesthouses, and other hospitality and travel projects.
Obereg Sortavala
Guests book directly instead of relying only on OTAs — the site answers questions before a request even comes in.
- Custom website design
- Unique interface elements
- Ready for ad traffic
I came to Michael to design the website for our guest houses. He approaches the process very thoroughly, getting into every detail, creatively coming up with great names and original solutions. Nothing about it was cookie-cutter, which impressed me. The work was delivered exactly on time and matched everything I asked for.
I still work with Michael today and recommend him to everyone I know.
Ekaterina Revenok
Before: This boutique hotel had no real presence online — only listings on OTAs, where a competitor was always one click away.
What we did: A custom design built from scratch, no templates, plus a chatbot that answers guest questions about rooms and amenities instantly.
Result: Guests get instant answers before ever calling — and requests go straight to the hotel, not through a middleman.
Udacha Sortavala
Guests see availability and book directly on the site — no calls, no back-and-forth messages.
- Custom booking flow
- Booking via chat
- Full branding
Huge thanks to Michael for building our website. Everything was done to the highest standard. Thank you for your professionalism — I recommend him to everyone! We're looking forward to working together again.
Irina Danilchenkova
Before: A popular hostel was taking bookings manually — by phone and message, with real risk of double-booking dates.
What we did: A website with its own online booking flow, with guest data hosted on dedicated infrastructure.
Result: Guests book their own spot, any time of day, without waiting on a reply from staff.
Mir Ladogi
A site built to handle ad traffic from day one — no on-the-fly rework needed.
- Custom landing page
- Ready for ad traffic
- Full branding
Very knowledgeable, competent person.
Roman Stepukov
Before: A river-tour operator wanted to launch paid ads but had no site ready to receive that traffic.
What we did: A custom site with a request form and instant notifications to the team's group chat.
Result: Requests land straight in the team chat, and the site is ready for ad campaigns with no extra work.
Moya Tvoya
A regional travel guide that brings in visitors from organic search, at zero ad spend.
- Custom travel guide
- Automated affiliate links
- Organic search traffic
Our local guide brings steady traffic to hotels and businesses across our region. Guests can find information in one place that would otherwise be hard to piece together.
Marina Negele
Before: This needed to be more than a guide site — a system that actually attracts visitors from search on its own.
What we did: A site with page templates for guides and destinations, so content keeps growing without rebuilding the structure.
Result: A steady stream of visitors from organic search, with zero ad spend.
Your website could be doing more.
Guests are already choosing your hotel, your team shows up for service every day, and the business keeps growing. But your digital tools don't always keep pace.
Repetitive messages and phone calls
Information available 24/7, routine questions automated
Commission on every booking
More guests book through your own site
A site that just sits there
A site that supports sales and your team's work
A new quote for every change
A dedicated team keeps the system evolving
"Your hotel doesn't just need a website. It needs a digital system that helps guests decide faster, saves your team time, and grows along with your business."
More than a website.
Custom design, booking, automation, and support work together as one system — helping your hotel every day.
How the project works
First, we get to know your hotel and what it needs.
- Review your current site and processes
- Define project goals
- Help with content, photography, and branding
We think beyond just the website
If we see a chance to save your team time or simplify a process, we'll suggest it. Our job is to help your hotel run more efficiently at every stage.
What's included in the digital system
Development
Booking & PMS
We connect with your existing booking system, PMS, and channel manager.
Analytics & SEO
Marketing & Automation
A simple way of working
First, we build the digital system for your hotel. Then, if you want, we keep developing it together.
Launch pricing for the first 5 hotel partners
- Custom design built for your hotel
- Easy booking from any device
- Ready for ad campaigns
- Legal foundation already in place
- Solid technical foundation
- Full ownership of the site after launch
Phase 2 Grow from $490 / mo
If you want an ongoing team.
- Updates
- New features
- Technical support
- Process automation
- Live room-availability sync (coming soon)
- One accountable contact
Need a custom integration or extra functionality?
Let's discuss it on a call — no rate
card needed.
You own the site
After launch, the site is fully yours.
The subscription is only for ongoing development and services that need continuous support.
You can cancel anytime.
Frequently Asked Questions
Why isn't this a single flat fee, like off-the-shelf industry solutions?
The one-time payment covers the site: custom design and turnkey development that's yours the moment it launches. After that, it's a subscription for an ongoing development team instead of a new quote for every edit or page. That way you're not paying for the project twice — once at launch, and again for every change after.
What happens to the site if I cancel the development subscription?
The site, domain, and code stay yours — they're already fully paid for at launch, and we don't hold access hostage. Only the subscription itself is canceled: edits, new pages, and technical support stop being part of ongoing work. Separately, the live room-availability calendar is something we maintain on our end, and it turns off with the subscription because it needs continuous syncing with your channel manager.
Is this really custom design, not a template?
Yes, the design is built for your hotel from scratch, not from a standard template. If you need deeper branding work or custom functionality beyond the base scope, we discuss that on a call.
When will the live booking calendar be available?
We connect with your hotel's channel manager to sync availability. This feature is in development — we'll discuss exact timing for your hotel on a call, depending on which channel manager you already use.
Do you prepare the site for paid ad campaigns?
Yes — the site is built ad-ready from day one: proper analytics, fast load times, and forms that capture every lead without losing data.
How does payment work?
Development is paid upfront at project start — exact terms are set individually per project. The development-team subscription begins after launch and continues for as long as you need it.
Let's talk about your project
In 15 minutes, we'll get to know your hotel, talk through your goals, and show you which digital solutions could improve your site and processes.
What we'll cover:
- Your hotel and current situation
- Project goals
- Required functionality and integrations
- Possible timeline and working format